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Channel: Persuasive Writing – SalesFolk
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Why You Should Never Use Bullet Points In Your Sales Prospecting Emails

I recently did a critique of a bad cold email that had a lot of bullet points and jargon. I shared that video on various channels such as LinkedIn, and ended up getting over 20,000 views on the video...

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Why Great Sales and Marketing Copy Is About Turning Features to Benefits

I see a lot of people confusing features with benefits, especially in the tech world. Unfortunately, this can ruin sales and marketing efforts, making even a great product’s messaging unclear and...

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How Mentioning Dreamforce Ruined the Rest of This Company’s Sales Email

Referencing events in sales emails can be hugely helpful for increasing the number of opens and replies you get, but it has to be done the right way to work. One thing not to do is spam an old email...

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The Success of Your Sales Email Depends on How Well You Know Your Ideal Buyer

How do you know if a prospective customer will care about the sales email you send them? It helps if you’ve sketched out who your ideal buyer is before ever drafting that email. These days, you need a...

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Quick Fixes That Will Get This Prospecting Email More Responses

Recently I asked some folks on LinkedIn to share their sales prospecting emails with me so that I could do some live feedback and edits. For this particular email, I chose to just do feedback rather...

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Why most cold emails don’t need graphs or images

Do you attach or embed images in your sales prospecting emails? I’m not talking about sales emails with qualified leads you already had a phone call with, but “cold emails” to people you’ve never met...

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